AYA&IDA is a Danish family business established in 2018. Aya & Ida are the names of our two daughters. The whole idea behind AYA&IDA is to think about our dearest and the opportunities or limitations there will be for the next generations if we continue our consumption carelessly.

We believe that a more responsible lifestyle benefits everything and everyone. From our neighbors and friends to the land and the resources. All we need are the right products.

We combine design, functionality and elegance in products that are all associated with a mission - to lighten the earth from the excessive amount of plastic waste, while making a difference for the people who does not have the same opportunities as we do in Denmark. Read more about our mission here: https://ayaida.dk/pages/foundation


It's not only about extending the life cycle of the products in your home and reducing waste. All materials in our products are chosen to keep our customers healthy. As consumers and creators, we truly believe that even the smallest changes can have a big impact. (Even if, for example, it's just about choosing the right water bottle).

It is our philosophy that the life cycle of a product should be circular rather than linear. Products made from natural materials can have long, functional lives and then return to where they came from, rather than accumulating in a landfill.

Find answers to questions and more info here: https://ayaida.dk/pages/faq